I have created successful ad campaigns for many national brands and top tier NY agencies. Retail, beauty, packaged goods, health & wellness, casual dining—I’ve done it all—and managed teams of like-minded creative thinkers to get the job done. Scroll down to sample some of the highlights.  

BRAND CHALLENGE

How does an iconic hotel brand help a new generation navigate the world in the 21st century?

PLATFORM SOLUTION

Create a content library and a user-generated contest that shows how Marriott helps the world "Travel Brilliantly."

BRAND CHALLENGE

Change perception of TJMaxx from an off-price also ran to a treasure hunt destination.

PLATFORM SOLUTION

Convert diehard fashionistas to proud “Maxxinistas” by celebrating the better brands at better prices at TJMaxx.

BRAND CHALLENGE

Modernize an iconic casual dining brand and invite America to re-discover Olive Garden.

PLATFORM SOLUTION

Give America all kinds of compelling new reasons to Go Olive Garden!

BRAND CHALLENGE

Celebrate the make-up "know-how" of New York women and export that message to the world.

PLATFORM SOLUTION

Create compelling "hard science" proofpoints inside a kick-ass cosmetic shell -- and execute flawlessly. 

BRAND CHALLENGE

Give a human face to a top tier hospital network and set the stage for global expansion.

PLATFORM SOLUTION

Demonstrate how UPMC’s commitment to “Life Changing Medicine” improves every aspect of the patient’s journey.

BRAND CHALLENGE

Reinvigorate a tired 20th century casual dining restaurant and increase visits among loyal and lapsed users.

PLATFORM SOLUTION

Celebrate the people who “Sea Food Differently” and bring new relevance to America’s favorite seafood restaurant.